Marketing Attribution
Trace the impact of every campaign and understand the performance of direct marketing efforts. Gain insights into the pivotal role of each marketing activity and how they interact with each other, helping you to maximize ROI.
Detailed Campaign Analysis
Understand the contribution of each marketing activity to sales generated.
Cross-Channel Data Integration
Seamlessly combine data from all marketing channels for unified analysis.
Customized Modeling
Tailor models to fit unique business needs and marketing structures.
Quantify The True Influence Of Your Marketing Efforts
Navigate the maze of multi-channel marketing with clarity. We dissect cross-channel data to reveal the real impact of each campaign, whether in B2C, B2B, or partner settings, helping you allocate your marketing budget where it counts the most.
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Efficient Budget Allocation: Direct funds towards the most effective campaigns and channels, eliminating guesswork.
Data-Driven Decisions: Make informed strategic decisions based on comprehensive and accurate marketing data..
Enhanced ROI: Understand which campaigns truly drive sales and partner engagement to lift your return on investment.
ROI Across Channels With Adobe
Allocate Marketing Budget Based On Facts
Discern the true efficacy of every marketing effort, distilling clarity from chaos to sharpen focus and fuel growth. NowVertical empowers you to align your budget with the most impactful areas, ensuring each investment propels your business forward. The solution specializes in untangling complex marketing to purchase relationships.
Solution Details
While each solution is meticulously tailored to meet the specific needs of our clients, the below highlights key areas where we can accelerate delivery and enhance outcomes.
Relevant Marketing Relationships
B2B, B2C, Partnerships, Multi-Touchpoint Journeys
Now Vertical Technical Expertise
Data Integration & Management, Multi-Platform Analytics, Predictive Modelling, Campaign Effectiveness Tracking, Customer Journey Mapping
Relevant Technologies (not limited to) Marketing Tools:
Marketo, Adobe Analytics, Sprout Social, Meta, LinkedIn, Google Analytics,
Data Management and Integration:
Microsoft Azure, GCP, AWS, Snowflake and Databricks
CRM and Subscriber Management:
Salesforce (SFDC) CRM, SAP CRM, Zuora,
Data Visualization and Reporting:
Tableau, PowerBI
Our Unique Approach
Every Now Vertical engagement has 4 key components which ensure we maximize business value delivered from your data.
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Data Governance
& AI Ethics
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Accelerated
Value Realisation
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Vertical
Intelligence
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Value-First
Agile Delivery
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