NowVertical Earns Highest Google Partner Recognition: Premier Partner Status in LATAM Region

TORONTO, January 16, 2025 – NowVertical Group Inc. (TSX-V: NOW) ("NowVertical" or the "Company"), a leading data and AI solutions provider, proudly announces its recognition as a Google Premier Partner in the LATAM region. This premier level of partnership represents the highest tier within Google’s partner ecosystem. This partnership underscores NowVertical’s advanced expertise in Google Cloud solutions, particularly in Data & AI Specialisations, which are core to driving NowVertical’s initial revenue run rate objective of US$50 million and best-in-class 20% EBITDA margin.

Achieving Premier Partner status is a culmination of a rigorous, three-year development journey during which NowVertical has built a robust foundation of over 40 Google certifications and delivered outstanding measurable client impact. This elite recognition places NowVertical among a select group of companies globally, reflecting its technical proficiency, client success, and commitment to excellence.  

NowVertical continues to deliver measurable business value for its clients across industry verticals by leveraging Google technology — examples include reducing faulty production by 40% for a manufacturing client, improving short-term resource forecasting accuracy by over 50% for an energy client, and reducing a two-week manual invoicing process to mere minutes for an insurance client.  

"Becoming a Google Premier Partner is a powerful validation of our deep expertise in data and AI technologies and our ability to deliver transformational value to our clients,” said Sandeep Mendiratta, CEO of NowVertical. "This milestone enhances our credentials in LATAM and provides a platform to accelerate our partnership expansion across North America and EMEA, which support our longer-term growth goals. It positions us to scale faster, secure more and higher-value engagements, and deepen our relationships with enterprise clients."

Becoming a Google Premier Partner is a major competitive advantage for NowVertical, providing access to exclusive resources, priority support from Google Cloud and greater client access.  

The stringent requirements to achieve this status include:

  • Demonstrate expertise in two Google Cloud Specializations, Data & Analytics and Machine Learning Services.
  • 10 successful customer engagements in the region completed and verified by Google, showcasing the tangible business impact and value delivered through Google Cloud solutions.
  • Generate at least US$500,000 in qualified consumption from Google Cloud growth markets.
  • Have 10 or more employees who are certified in professional Google Cloud roles, demonstrating their technical expertise and proficiency in Google Cloud technologies.

This accomplishment is expected to further bolster NowVertical’s position as a strategic and trusted technology partner to global enterprises, as it continues to expand its reach and drive organic growth toward achieving its US$50 million revenue run rate and 20% best-in-class EBITDA margin financial goals.

About NowVertical Group Inc.

The Company is a global data and analytics company which helps clients transform data into tangible business value with AI, fast. Offering a comprehensive suite of solutions and services the Company enables clients to quickly harness the full potential of their data, driving measurable outcomes and accelerating potential return on investment. Enterprises optimize decision-making, improve operational efficiency, and unlock long-term value from their data using the Company's AI-Infused first party and third-party technologies. NowVertical is growing organically and through strategic acquisitions. For further details about NowVertical, please visit www.nowvertical.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

Andre Garber, CDO

IR@nowvertical.com

Nikhil Thadani, Investor Relations and Communications

nik@sophiccapital.com  
t: (289) 667-1977

Cautionary note regarding Forward-Looking Statements

This news release contains forward-looking information and forward-looking information within the meaning of applicable Canadian securities laws (together "forward-looking statements"), including, statements regarding the ability of the Company to secure more work, the ability of the Company to capitalize on growth opportunities, and statements regarding the benefit of the certification to NowVertical’s business. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive uncertainties, and contingencies, certain of which are unknown. Forward-looking statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe" or "continue", or the negative thereof or similar variations. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause future results, performance, or achievements to be materially different from the estimated future results, performance or achievements expressed or implied by the forward-looking statements and the forward-looking statements are not guarantees of future performance. Forward-looking statements are qualified in their entirety by inherent risks and uncertainties, including: adverse market conditions; risks inherent in the data analytics and artificial intelligence sectors in general; regulatory and legislative changes; that future results may vary from historical results; inability to obtain any requisite future financing on suitable terms; any inability to realize the expected benefits and synergies of acquisitions or dispositions; that market competition may affect the business, results and financial condition of the Company and other risk factors identified in documents filed by the Company under its profile at www.sedarplus.com, including the Company's management's discussion and analysis for the year ended December 31, 2023. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.