The proposed acquisition of Affinio will expand NowVertical’s position in the enterprise Marketing vertical and provide additional privacy-safe data analytic capabilities to the company’s platform.

TORONTO, Oct. 19, 2021 /CNW/ – NowVertical Group Inc. (TSXV: NOW) (“NOW” or the “Company“), a global big data software and services company, is pleased to announce that it has entered into a definitive agreement to acquire 100% of the issued and outstanding securities of Affinio Inc. (“Affinio“), a venture-capital backed audience insights and privacy-safe customer analytics platform (the “Transaction“).

Affinio was founded in 2013 with a focus on identifying and understanding the underpinning connections that can exist across massive data assets. With over 50 customers including Publicis Groupe (PUB), Danone (BN), Universal Music Group (UMG), and R/GA Media Group, Affinio helps global brands and marketers leverage social media data to uncover previously unknown affinity groupings and then build insightfully targeted campaigns by mapping their audiences’ interests. Affinio has also taken their custom, high-efficiency graph analytics technology and expanded it to live natively in Snowflake’s Data Warehouse. With this new development, Affinio users can work across a variety of data sources to leverage rich customer insights and powerful privacy-safe data collaboration enterprise-wide, all without ever having to move their data.

“Affinio’s graph analytics technology was already a game changer for so many enterprises’ marketing and customer analytics efforts. Now that they’ve expanded their capabilities to work directly on-top of Snowflake, they’re going to prove yet again to be an industry driver and critical component of every serious marketer’s toolkit,” said Daren Trousdell, Chairman & CEO of NOW.

“NowVertical and Affinio are deeply aligned in our common mission to help customers transform their business into a truly data-driven operation. We look forward to the opportunity to further build out NOW’s position in the marketing space and also scale together as we bring the wider suite of technologies under a single roof,” said Tim Burke, Affinio’s Co-Founder and CEO.

Transaction Details

Pursuant to the terms of a share purchase agreement dated October 18, 2021, the Company has agreed to acquire Affinio for total aggregate consideration of US$7.3 million, consisting of US$6 million in cash and the issuance of subordinate voting shares of the Company with an aggregate value of US$1,300,000, at a price per share equal to the Canadian dollar equivalent of US$1.00.

Closing of the Transaction is subject to customary closing conditions, including the approval of the TSX Venture Exchange. The Transaction is expected to close on or about the week of November 1, 2021.

About NowVertical Group Inc.

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts with customers in a variety of verticals including but not limited to automotive and OEM, government, law enforcement, healthcare, financial services, e-commerce, and energy and renewables, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit www.nowvertical.com.

Forward–Looking Statements

This news release may contain forward–looking statements (within the meaning of applicable securities laws) which reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, “estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, without limitation, statements regarding the future success of the Company’s business.

The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

TORONTO, Oct. 1, 2021 /CNW/ – NowVertical Group Inc. (TSXV: NOW) (“NOW” or the “Company“), a global big data software and services company, is pleased to announce that it has closed its previously announced acquisition of substantially all of the assets of DocAuthority Ltd. (“DocAuthority“), an Israeli-based data governance software platform that helps companies organize, manage and protect their data, saving substantial money and reducing risk (the “Transaction“).

DocAuthority’s global enterprise customers use the platform to automatically catalogue their data and documents to define the assets they have, what such assets contain, where they reside, and who has access to them, allowing customers to focus on doing more with their data. Customers using DocAuthority today are greatly reducing risk and cost by addressing the widest possible scope of data governance use cases so one tool can fulfill the majority of business needs.

“DocAuthority will be a core component of NOW Privacy, bringing unrivaled expertise and a deep bench of top tier clients from around the globe,” said Daren Trousdell, CEO and Chairman of NOW. “We couldn’t be more excited to incorporate their technology and vision into our expanded offerings as we continue to build out the NowVertical suite of solutions.”

In addition to the DocAuthority acquisition, NowVertical is also announcing a new partnership with global distributors Cyber Fusion and Solid8, expanding the company’s regional growth in the UK and South Africa.  Each new partnership was entered into on September 28, 2021.

“Signing with NOW as their UK Value Added Distributor (VAD) is a very exciting move for Cyber Fusion, one which presents us and our respective reseller partner community with a huge opportunity,” commented John Dams, UK Managing Director, Cyber Fusion Distribution. “With the digital economy growing at such a rapid pace, the time is right and the market is ready for this innovative technology that will revolutionize the way organizations develop their data analytics strategy. We’re looking forward to working with the hugely experienced team at NOW and being part of this amazing journey.”

“We are delighted that we can continue our journey with DocAuthority, which has been strengthened by the acquisition by NOW and as it becomes a core piece of the NOW Privacy platform,” said Patrick Devine, Director at Solid8 Distribution. “Our Partners and customers in South Africa will benefit greatly from the deep capabilities of data analytics that this venture brings to bear.”

Further Transaction details, including purchase price consideration, can be found in the Company’s press release dated August 24, 2021.

About NowVertical Group Inc.

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts in the global automotive, government, and energy and renewables verticals, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit www.nowvertical.com.

Forward–Looking Statements

This news release may contain forward–looking statements (within the meaning of applicable securities laws) which reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, “estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, without limitation, statements regarding the future success of the Company’s business.

The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

TORONTO, Sept. 13, 2021 /CNW/ – NowVertical Group Inc. (TSXV: NOW) (“NOW” or the “Company“), a global big data software and services company, today announced that it has granted to employees and directors of the Company a total of 795,000 options (“Options“) to acquire Class A subordinate voting shares of the Company. An aggregate of 300,000 Options were granted to the independent directors of the Company, with an exercise price of $1.00, vesting 1/12 each month over a one-year term. An aggregate of 495,000 options were granted to the Chief Financial Officer of the Company and certain other members of the senior management team, including the Company’s Chief Analytics Officer, Director of Accounting and Financial Reporting, VP of M&A and Financial Operations, EVP Strategy and Operations, VP of Marketing, Head of Products, Chief Revenue Officer and UK Sales Support, with an exercise price of $1.00, and vesting over a four-year term, 25% of which will vest on the first anniversary of the grant date and the remainder will vest in equal proportions every month thereafter. The Options were granted in accordance with the terms of the Company’s omnibus incentive plan.

About NowVertical Group Inc.

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts in the global automotive, government, and energy & renewables verticals, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit www.nowvertical.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

TORONTO, Aug. 27, 2021 /CNW/ – NowVertical Group Inc. (TSXV: NOW) (“NOW” or the “Company“), a global big data analytics software and services company, is pleased to announce its financial results for the three and six months ended June 30, 2021.

Second Quarter 2021 Highlights

• On March 23, 2021, NowVertical Group, Inc. (“NVG“), through its wholly-owned Canadian subsidiary, NVG Canada Finco, Inc. (“Finco“), completed a brokered private placement of an aggregate of 8,394,000 subscription receipts for common shares of Finco (“Subscription Receipts“) resulting in aggregate gross proceeds of CAD$8,394,000. The Subscription Receipts automatically converted into subordinate voting shares of the Company on closing of the Qualifying Transaction (as defined below). The proceeds from the offering of Subscription Receipts will enable the Company to pursue its growth strategy, including by providing financing for acquisitions.
• On June 28, 2021, Good2Go Corp., a capital pool company listed on the TSX Venture Exchange (the “TSXV“) completed its qualifying transaction (the “Qualifying Transaction“) with NVG, resulting in the formation of the Company. The Company’s subordinate voting shares commenced trading on the TSXV on July 5, 2021 under the stock symbol “NOW”.
• The Company expanded its leadership team with key hires including David Whitmire, EVP Strategy and Operations, leading NOW’s global government vertical; Cody Shankman, the Company’s recently appointed Chief Marketing Officer; Babak Shafiei-Sarvestani, EVP Energy and Renewables, building a new key vertical for the Company and Colin Woodland, Chief Revenue Officer for Now Privacy and DocAuthority Ltd.
• On August 5, 2021, the Company’s subsidiary NowVertical Canada, Inc. acquired all the outstanding securities of Integra Data and Analytic Solutions Corp. (“Integra“), a data analytics software and services company. The purchase price consisted of $150,000 of cash to the seller, the assumption of $330,464 of Integra’s debt (that was satisfied at closing), the issuance of 555,556 of the Company’s subordinate voting shares valued at $450,000 and additional consideration of up to $3,035,000 in earn-out payments, some of which can be received in subordinate voting shares, assuming certain performance criteria are met, and subject to the prior approval of the TSXV.
• On August 24, 2021, the Company entered into a definitive agreement to acquire substantially all of assets of DocAuthority Ltd. (“DocAuthority“), an Israeli-based data governance software-as-a-service (SAAS) platform that helps companies save money and reduce risk by organizing, managing and protecting their data. The purchase price consideration will include (i) an aggregate cash payment of $316,376.48 and (ii) the issuance of 40,000 subordinate voting shares of the Company, priced at CAD$1.26 per share, being the Canadian dollar equivalent of $1.00 per share. Closing of the acquisition is subject to customary closing conditions, including the receipt of TSXV approval for both the acquisition and issuance of subordinate voting shares of the Company.
• Expanded customer assignments in Seafront including a Phase 2 of an existing global Forensic Analytics program.
• The launch of the NOW Analytics Toolkit with three integrated software products and brands: NOW Fusion, NOW Privacy and NOW DataBench.

Additional Information

The Company’s interim condensed consolidated financial statements, notes to financial statements, and management’s discussion and analysis for the three and six months ended June 30, 2021 are available on the Company’s SEDAR profile at www.sedar.com. Unless otherwise indicated, all references to “$” in this press release refer to US dollars, and all references to “CAD$” in this press release refer to Canadian dollars.

Forward–Looking Statements

This news release may contain forward–looking statements (within the meaning of applicable securities laws) which reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, “estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, without limitation, statements regarding the future success of the Company’s business.

The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

About NowVertical Group Inc.

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts in the global automotive and government verticals, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit www.nowvertical.com.

The proposed acquisition of DocAuthority will add further profitability to the NowVertical platform and further enhances the Company’s technology product offering

TORONTO, Aug. 24, 2021 /CNW/ – NowVertical Group Inc. (TSXV: NOW) (“NOW” or the “Company“), a global big data software and services company, is pleased to announce that it has entered into a definitive agreement to acquire substantially all of the assets of DocAuthority Ltd. (“DocAuthority“), an Israeli-based data governance software-as-a-service (SAAS) platform that helps companies organize, manage and protect their data, saving substantial money and reducing risk (the “Transaction“).

DocAuthority was founded in 2013 and has had 50+ global enterprise customers use the platform to organize and manage their structured and unstructured data assets. DocAuthority users can automatically catalogue their data and documents to define the assets they have, what such assets contain, where they reside, and who has access to them, allowing customers to focus on doing more with their data. Customers using DocAuthority today are greatly reducing risk and cost by addressing the widest possible scope of data governance use cases so one tool can fulfill the majority of business needs.

“DocAuthority is a mission-critical enterprise data governance platform that is built for both business and technical users. The company has an incredible group of global enterprise customers including the First National Bank of South Africa, Caesars Entertainment, SAGA UK and W.H. Smith, as well as strategic value-added reseller relationships with leaders like Solid8 and Altron Group”, said Daren Trousdell, Chairman & CEO of NOW.

Launch of NowPrivacy

NOW plans to integrate DocAuthority into NOW Privacy, a suite of technologies offering enhanced privacy solutions. NOW Privacy encompasses part of the newly formed NOW Analytics Toolkit, which includes NOW Fusion, the Company’s existing data fusion platform, and NOW DataBench, a data science workbench platform for analysts and data scientists.

After the closing of the Transaction, NOW Privacy will become the digital rights management layer for organizations and users for their digital assets. The platform has a robust governance, compliance and access control capability that can be applied to a variety of use cases including insider threat, data management, privacy compliance and governance.

“The DocAuthority team is very excited to join the NOW platform and bring our mission-critical software to a wider audience, expanding NOW’s operations into the UKMEA, growing our existing customer relationships and attracting new global opportunities” said Colin Woodland, Chief Revenue Officer of NOW Privacy and former Chief Revenue Officer of DocAuthority.

Transaction Details

Pursuant to the terms of an asset purchase agreement signed August 24, 2021, the purchase price consideration in connection with the Transaction will include (i) an aggregate cash payment of US$316,376.48 and (ii) the issuance of 40,000 subordinate voting shares of the Company (the “NOW Shares“). The NOW Shares were priced at C$1.26 per share, being the Canadian dollar equivalent of US$1.00 per share.

Closing of the Transaction is subject to customary closing conditions, including the receipt of TSX Venture Exchange approval for both the Transaction and issuance of the NOW Shares. The Transaction is expected to close on or about September 24, 2021.

About NowVertical Group Inc.

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts in the global automotive and government verticals, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit www.nowvertical.com.

Forward–Looking Statements

This news release may contain forward–looking statements (within the meaning of applicable securities laws) which reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, “estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, without limitation, statements regarding the future success of the Company’s business.

The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Appointment of seasoned advertising industry  executive  will help build the NOW brand globally and drive demand marketing programs across the NOW group of companies.

TORONTO, Aug. 30, 2021 /CNW/ – NowVertical Group Inc. (TSXV: NOW) (“NOW” or the “Company“), a global big data software and services company, is pleased to announce that Cody Shankman has been appointed as EVP, Chief Marketing Officer. Mr. Shankman joins the leadership team and reports to Daren Trousdell, CEO and Chairman of NOW. Mr. Shankman will lead all brand and product marketing programs across the Company’s holdings as NOW continues to grow and scale its best-in-class data solutions and analytic offerings.

“Cody’s depth of knowledge in the digital marketing and storytelling space will be key for NOW as we embark on this next step in our company’s growth,” commented Mr. Trousdell. “We’ve been working to help our customers unlock the power of their data by building and growing the best analytics suite in the industry. With Cody’s help, we’ll be able to clearly and effectively bring our story to life across a full range of industries and verticals.”

“NOW has an innovative vision and roadmap for success that gives global clients open data access and transformation in a game-changing way,” said Mr. Shankman. “I look forward to working with Daren and the NOW leadership team to communicate these efforts as we continue to build the best possible suite of tools to help customers break down their data silos and empower their analysts and decision makers.”

Mr. Shankman joins NOW after spending the last decade developing media and creative advertising strategies for some of the world’s largest brands and organizations. He previously worked with Bully Pulpit Interactive, the largest Democratic political media firm in the United States, and BBDO, one of the world’s most award-winning and prestigious creative advertising agencies, to help Fortune 100 companies and political causes and campaigns tell their stories in the digital world. He also previously worked with Signafire Technologies Inc., which is owned by NOW, overseeing the company’s sales and marketing.

About NowVertical Group Inc.

NOW is a global big data software and services company that helps businesses win in the digital economy by helping its clients better understand, manage and utilize their data. NOW is focusing on scaling its current efforts in the global automotive, government, and energy & renewables verticals, and is pursuing an acquisition strategy focused on profitable and accretive data analytics software and services companies in other under-utilized data rich industries. NOW is positioned to be an invaluable tool for executives and bureaucrats to make data informed decisions affecting billions of people globally. For more information about the Company, visit www.nowvertical.com.

Forward–Looking Statements

This news release may contain forward–looking statements (within the meaning of applicable securities laws) which reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, “estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, without limitation, statements regarding the future success of the Company’s business.

The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.