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Campaign Analytics
Master Multi-Channel Campaigns and transform complex campaign data into actionable insights, optimize marketing efforts, and resolve conflicts between overlapping campaigns.
Integrated Campaign Dashboards
Connect data from multiple marketing channels into one comprehensive dashboard for a unified view.
Holistic Performance Analysis
Compare the performance of different channels, campaigns, and regions.
Detailed Audience Analysis
Dive into audiences to refine segmentation and improve targeting.
Maximize Campaign Performance and Drive ROI Across All Marketing Activities
Aggregate data from all channels and highlight synergies and conflicts, empowering you to enhance campaign performance and efficiency, ensuring the right message reaches the right customer at the right time.
Improved Campaign ROI: Sharpen your campaign focus with data-driven insights across the whole estate, leading to increased marketing ROI.
Reduced Opt-Out Rates: Minimize disruptions and fatigue, ensuring that customers remain subscribed and engaged with your campaigns.
Targeted Campaign Adjustments: Utilize analytics to identify underperforming segments and recalibrate messages.
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Amplify the effectiveness of each marketing Campaign
Our Campaign Analytics Solution empowers you to assess the impact of all marketing activities, harmonize cross-channel efforts, and optimize budget allocation for superior ROI. Each insight offers a chance to refine strategies, enhance engagement, and drive substantial growth.
Solution Details
While each solution is meticulously tailored to meet the specific needs of our clients, the below highlights key areas where we can accelerate delivery and enhance outcomes.
Key Technologies
Potential Data Sources: Marketo, Adobe Analytics, Google Analytics, SproutSocial, Meta, LinkedIn
Platforms and CRMs: Google Cloud Platform (GCP), Amazon Web Services (AWS), Salesforce, Databricks
Data Visualization: PowerBI, Tableau
Data Expertise
Comprehensive data integration, analytics, predictive modeling, and interactive dashboards.
Our Unique Approach
Every Now Vertical engagement has 4 key components which ensure we maximize business value delivered from your data.