Benefits & Results

Improved accuracy and timeliness of reporting on MDF investments.
Quantified the impact of MDF investments with confidence.
Optimized partner performance and identified effective partner programs.

Background

NetApp Inc. is a global cloud-led data-centric software company headquartered in San Jose, California. Founded in 1992, it specializes in hybrid cloud data services that simplify the management of applications and data across cloud and on-premises environments to accelerate digital transformation. NetApp provides solutions for storage and data management, enabling organizations to seamlessly manage and share electronic data.

Challenges

NetApp faced significant challenges with data hygiene and standardization when receiving deal data from distributors. This made it difficult to match accounts and contacts accurately, leading to underreported impacts of Market Development Funds (MDF) investments and long reporting time lags.

Solution

NowVertical provided a comprehensive solution to address these challenges through data exploration, standardization, normalization, and the development of optimized reporting and Partner Marketing dashboards with actionable insights and featuring key KPIs like ROI, top/bottom partners, region and global metrics, and top/bottom programs.

Implementation

Data Normalization: Conducted thorough data exploration to understand inconsistencies and issues, standardized and normalized the data to ensure accuracy and consistency.
Partner Attribution: Enabled attribution logic to bridge the gap between partner accounts and contact data.
Performance Measurement: Normalized contact data to provide a full view of campaign performance and measure ROI on MDF investments.
KPI Dashboard: Developed and automated scripts to normalize data and created comprehensive dashboards in Tableau to visualize KPIs and performance metrics.